March 10th, also known as Mario Day, is an annual celebration of the iconic Super Mario franchise. The significance of this date lies in its resemblance to the name “MARIO” when written as “MAR10.” This day is observed by fans worldwide through various activities such as dressing up as Mario, hosting Super Mario-themed parties, or simply indulging in playing Super Mario games. Although not an official holiday declared by Nintendo, Mario Day has gained widespread unofficial recognition among Super Mario enthusiasts. Since 2015, Nintendo has actively embraced the occasion, promoting Super Mario games and organizing themed events to mark the day.
### The History of Mario Day
In 2015, Nintendo of America extended its wishes to the YouTube channel Smosh Games, acknowledging Mario Day and inquiring about their favorite moments in Super Mario games. Similarly, Nintendo UK engaged with players, asking them which Super Mario game they were enjoying on that day.
The following year, Nintendo celebrated Mario Day by releasing a video on its official YouTube channel titled “Celebrate Mar. 10 – Mario Day!” The video featured a person in a Mario costume transforming various items in Nintendo’s office into Super Mario-related objects, adding to the festive spirit.
Nintendo’s 2017 celebrations included adding a free Super Mario-themed frame to Facebook and the Messenger Camera, placing several Super Mario games on sale on Amazon, and offering discounts on Mario Kart 8 through the My Nintendo rewards program. Additionally, Nintendo collaborated with the Starlight Children’s Foundation, contributing new gown designs and making a donation to create 2,000 gowns. A quiz was also published on the Play Nintendo website in honor of Mario Day.
In 2018, Nintendo partnered with Google to integrate Mario into Google Maps, allowing users to have Mario drive around in a Pipe Frame. The company also organized an in-game event in Super Mario Run called “It’s All About Mario Event,” offering a special 50% discount for the full game. Furthermore, special events for Mario Day were held in other Nintendo games, such as Animal Crossing: Pocket Camp.
Nintendo released promotions in Europe and North America, offering double Gold Points for specific game purchases and discounts on Super Mario games. The company also released an episode of Nintendo Minute on its official YouTube channel and organized various Super Mario-related activities at Nintendo New York.
The Mario Bros. Tour in Mario Kart Tour featured Mario and Luigi in their Donkey Kong and Super Mario Bros.: The Lost Levels outfits, coinciding with Mario Day. Select Super Mario games were discounted in the US eShop, and LEGO and Nintendo teased a crossover, eventually announcing LEGO Super Mario.
In 2021, various events were held in conjunction with the Super Mario Bros. 35th Anniversary, including a 35% off sale for specific games and a special Know Your Nintendo video focusing on the Super Mario series.
Super Nintendo World in Universal Studios Hollywood was announced to open in 2023, and several new LEGO Super Mario sets were revealed. Additionally, various Super Mario games received discounts, contributing to the Mario Day celebrations.
Nintendo introduced an official motto for the event, “Every Day Is a Mario Day,” and organized a Super Mario-themed party at Nintendo New York. The Mario Tour in Mario Kart Tour coincided with Mario Day, and the final trailer of The Super Mario Bros. Movie premiered in a dedicated Nintendo Direct presentation. Various other movie-related publicity and events promoting the film in Super Mario Run were also launched.
### Why Is March 10 Mario Day?
The significance of March 10 as Mario Day stems from the clever play on words, where the date “MAR10” closely resembles the name “MARIO.” This clever wordplay has led to the annual celebration of the beloved Super Mario franchise on this date, with fans and Nintendo alike embracing the festivities.
### How Is Mario Day Celebrated?
Mario Day is celebrated through a myriad of activities, including dressing up as Mario, hosting Super Mario-themed parties, playing Super Mario games, and engaging in various promotions and events organized by Nintendo. The day serves as an opportunity for fans to come together and celebrate their love for the iconic video game character and the franchise as a whole.
### The Evolution of Mario Day
Over the years, Mario Day has evolved from an unofficial fan celebration to an event officially recognized and embraced by Nintendo. The company’s active participation in promoting Super Mario games and organizing themed events has contributed to the widespread observance of Mario Day among fans globally.
#### What is the origin of Mario Day?
Mario Day originated from the clever play on words where the date “MAR10” closely resembles the name “MARIO,” leading to the annual celebration of the Super Mario franchise on March 10.
#### How does Nintendo celebrate Mario Day?
Nintendo celebrates Mario Day by promoting Super Mario games, organizing themed events, offering discounts on Mario-related products, and engaging with fans through various activities and promotions.
#### Can fans participate in Mario Day celebrations?
Yes, fans can participate in Mario Day celebrations by dressing up as Mario, hosting Super Mario-themed parties, playing Super Mario games, and taking part in promotions and events organized by Nintendo.
#### Why has Mario Day gained recognition over the years?
Mario Day has gained recognition over the years due to the active participation of Nintendo in promoting the event, organizing themed activities, and offering discounts on Super Mario games, contributing to its widespread observance among fans.
#### Are there any special activities or promotions for Mario Day?
Yes, Nintendo often organizes special activities, promotions, and events for Mario Day, including discounts on Super Mario games, themed in-game events, and engaging with fans through social media and other platforms.
#### How can fans stay updated on Mario Day celebrations?
Fans can stay updated on Mario Day celebrations by following Nintendo’s official social media accounts, visiting the company’s website, and keeping an eye out for announcements regarding Mario Day activities and promotions.