Who Owns Makeup By Mario


Michael Fassbender

Renowned Makeup Artist Mario Dedivanovic and His Brand Makeup By Mario

Mario Dedivanovic, the founder of Makeup By Mario, is a globally acclaimed makeup artist known for his exceptional skills in enhancing natural beauty. His journey from humble beginnings to becoming a trailblazer in the beauty industry is a testament to his passion and dedication.

Early Life and Inspiration

Mario was born and raised in the Bronx to Albanian immigrants from Montenegro. His initial foray into the world of makeup began when he landed a retail job at Sephora as a fragrance consultant in Manhattan. It was here that he discovered his passion for makeup artistry, which eventually led him to pursue a career in the field.

His determination and driving goal to become a professional makeup artist became the cornerstone of his journey. Mario’s early experiences, including creating makeup for a cabaret show with a makeshift kit, laid the foundation for his future success.

From Artist to Educator

In 2009, Mario launched The Masterclass, an educational platform that garnered global recognition. With over 25,000 students attending sold-out events across the world, Mario’s influence as a teacher and role model in the beauty industry became undeniable. His willingness to share the techniques he mastered over the years further solidified his position as a leading figure in makeup artistry.

The Birth of Makeup By Mario

2020 marked a significant milestone in Mario’s career as he celebrated 20 years as a makeup artist and introduced his eponymous beauty brand, Makeup By Mario. Serving as the Chief Executive Officer and Chief Creative Officer, Mario meticulously crafted purposeful products with smart formulas that aimed to make his signature techniques effortlessly accessible to everyone. The brand received widespread acclaim, winning prestigious awards and quickly becoming a top-ranking brand at Sephora.

New Funding Round and Expansion

Makeup By Mario recently announced a $40 million minority growth investment from Provenance and Silas Capital, signaling a new phase of expansion and development for the brand. This investment will fuel the brand’s momentum at Sephora, drive product development, and further expand its e-commerce channel, solidifying its position in the beauty industry.

Partnership for Future Growth

The partnership with Provenance and Silas Capital is set to propel Makeup By Mario to new heights. With a focus on omnichannel growth and leveraging the expertise of the investment firms, the brand is poised for a significant expansion in its product assortment and direct-to-consumer business.

Mario Dedivanovic expressed his enthusiasm for the partnership, emphasizing the shared vision of building a legacy based on timeless beauty principles. Alicia Valencia, Global President of Makeup By Mario, echoed the excitement about leveraging the capabilities of the investment partners to amplify the brand’s trajectory.

About Makeup By Mario

Makeup By Mario is a rapidly growing, premium beauty brand inspired by Mario Dedivanovic’s two decades of artistry experience. The brand is dedicated to delivering exceptional products and education, setting new standards in the beauty industry.


1. What is the inspiration behind Makeup By Mario?

The brand is inspired by Mario Dedivanovic’s extensive experience as a makeup artist and his commitment to sharing his expertise with beauty enthusiasts worldwide.

2. Where can I purchase Makeup By Mario products?

Makeup By Mario products are available exclusively through Sephora and the brand’s official website.

3. What sets Makeup By Mario apart from other beauty brands?

The brand’s emphasis on universally inclusive shades and meticulously crafted formulas, along with Mario Dedivanovic’s signature techniques, distinguishes it in the beauty industry.

4. How has Makeup By Mario made an impact in the beauty landscape?

With award-winning products and a strong emphasis on education, Makeup By Mario has redefined beauty standards and inspired a new wave of makeup trends.

5. What can we expect from Makeup By Mario in the future?

The brand’s partnership with Provenance and Silas Capital signals a period of significant growth, with expanded product offerings, enhanced e-commerce presence, and a continued commitment to excellence in beauty.

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